Event Tracking in Google Analytics / GTM

Event Tracking is one of the most important features in Google Analytics. Unfortunately, in many cases it is underused…


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How to Understand Data in the Shopping Campaign Reports

Tools offered by SALESmanago enable you to create a full range of lead acquisition programs. Using the information…


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Lead Nurturing in SALESmanago

Lead Nurturing is a new marketing concept associated with marketing lead campaigns aiming to prepare prospective…


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How to Set Up Google Analytics 4 & Use It

GA4 is built off the backbone of the App + Web platform (aka Firebase). GA4 takes a different approach to data…


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How To Create Google Smart Shopping Campaigns

Setting up Smart Shopping campaigns is fairly straightforward. Let’s take a look at what you’ll need beforehand and go…


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Creating Sales Funnels in SALESmanago

Lead Nurturing is a new marketing concept associated with marketing lead campaigns aiming to prepare prospective…


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Setup Enhanced Ecommerce Events in Google Tag Manager

Enhanced Ecommerce is certainly one of the finest reporting user interface features that Google Analytics has to offer.…


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What Are Google Shopping Smart Campaigns?

Smart Shopping takes machine learning to then next level with Google Shopping. It’s also 100% automated. In fact,…


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Lead Generation with SALESmanago

Tools offered by SALESmanago enable you to create a full range of lead acquisition programs. Using the information…


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