Advertising Online
Tracking & Analytics
Collection of meaningful data will answer your business questions and allows you to achieve more value from your advertising online.
Goals & Conversions
Conversions are objectives you set based on an action you want users to take on your website. They help you measure and optimize your marketing performance and KPI's.
Remarketing
Tag users who are visiting your website and bring them back to your website with your remarketing strategies. People who knows you and are aware of your brand are more likely to convert.
Ecommerce Tracking
Use JavaScript code to collect data for events like adding a product to the cart, updating the order value or completing an order, To do so you need to tag ecommerce elements in Tag Manager.
Google Universal Analytics / GA4
Data is useless if it doesn't help you improve your business insights.
Most of the Google Analytics accounts are not set up and configured correctly. The common mistakes found in accounts are the reason for misleading and not accurate data. One critical issue can ruin all efforts you put in optimizing the ROI of your campaigns and website.
Professional set up or auditing your Google Analytics account will guarantee a solid measurement strategy free from critical issues and let you collect useful data based on proven Analytics strategies.
Make smarter data-driven business decisions and improve your KPIs.
We can help with:
- Tracking Code
- Account Setup
- Campaign Tracking
- Event Tracking
- Conversions Tracking
- Data Integrity
- Integrations
- Advanced Configurations
Google Tag Manager (GTM)
Google Tag Manager integrates tracking tags and other code snippets with other existing websites/systems. It takes all of the tracking codes placed in your header tag and it combines them into one JavaScript container. All with a use of friendly graphical user interface and without having to make actual code changes to your site. It acts as a bridge between marketers and developers.
GTM features debugging tools, error checking, malware scanning and supports multi-environment testing. You can be confident that every tag you deploy works as it needs to work.
You can set up tags to fire one after another with tag sequencing, you can organize those tags into folders and you can make sure that you’re publishing the changes that you want to publish.
We can help with implementing the following tags:
- Google Analytics
- Facebook Pixel
- Google Ads Conversions
- Remarketing Tags
- Hotjar Tracking Code
- Extended Shopping Card and much more.