Ecommerce
Ecommerce Audits
Take steps towards meeting the user’s needs by making your ecommerce site easier to use.
Better User Experience
Improve the navigation on your website and your site speed. Check out shopping processes, and new ecommerce features.
Mobile Optimization
Optimize your website for mobile devices because they’ve become a priority. Depending on the market, the share of the mobiles in traffic is over 60%.
Multi-Channel Experience
There is an increased need to give users a great multi-channel experience, market conditions needs to change how you integrate your social commerce.
Tracking & Data Issues Audit
Google Universal Analytics / GA4
Data is useless if it doesn’t help you improve your business insights.
Most of the Google Analytics accounts are not set up and configured correctly. The common mistakes found in accounts are the reason for misleading and not accurate data. One critical issue can ruin all efforts you put in optimizing the ROI of your campaigns and website.
Professional set up or auditing your Google Analytics account will guarantee a solid measurement strategy free from critical issues and let you collect useful data based on proven Analytics strategies.
Make smarter data-driven business decisions and improve your KPIs.
We can audit the following:
- Tracking Code
- Account Setup
- Campaign Tracking
- Event Tracking
- Conversions Tracking
- Data Integrity
- Integrations
- Advanced Configurations
UX/UI Analysis
A UX/UI audit not only uncovers usability and design issues, but it also provides valuable insights to optimize website conversions.
In-depth analysis of how users interact with your store, resulting in a detailed report on clear and useful UX improvement suggestions for buying process on your ecommerce website. We’ll analyze the store page by page, from the homepage to the shopping cart and the checkout and look for usability issues and bottlenecks.
The final report will provide an insightful and user-focused list of actionable advice on how to improve your ecommerce website. Implementing these changes will result in an improved user experience directly affecting conversion rates.
Report will include examples of best practice implementations in your industry.
Ecommerce elements to be analysed:
- Navigation
- Homepage
- Product Listing Page
- Product Page
- Basket
- Checkout Process
- Shipping Screen
- Payment Screen
Mobile Experience
In addition to auditing all of the above elements, we will also audit for mobile specific issues, such as how the interface handles users’ lack of page overview, touch interactions and hit areas for the navigation, mobile images, mobile search, mobile touch keyboards, design deviations between mobile and desktop, etc.
SEO & Technical Issues
Audit helps to get an overview about the SEO and technical performance of your web store as well as detailed insights on a number of issues. Website auditing helps you spot the necessary changes to make your website fast and strong enough for online competition.
Audited elements:
- Responsiveness
- Site Speed
- HTML Metatags
- Content & URL’s