Event Tracking in Google Analytics / GTM
Event Tracking is one of the most important features in Google Analytics. Unfortunately, in many cases it is underused or misused....
How to Understand Data in the Shopping Campaign Reports
Tools offered by SALESmanago enable you to create a full range of lead acquisition programs. Using the information about behaviours of your potential leads you…
Lead Nurturing in SALESmanago
Lead Nurturing is a new marketing concept associated with marketing lead campaigns aiming to prepare prospective customer to make a purchasing decision. Such…
How to Set Up Google Analytics 4 & Use It
GA4 is built off the backbone of the App + Web platform (aka Firebase). GA4 takes a different approach to data collection and reporting than...
How To Create Google Smart Shopping Campaigns
Setting up Smart Shopping campaigns is fairly straightforward. Let’s take a look at what you’ll need beforehand and go through the process step by step.
Creating Sales Funnels in SALESmanago
Lead Nurturing is a new marketing concept associated with marketing lead campaigns aiming to prepare prospective customer to make a purchasing decision. Such…
Setup Enhanced Ecommerce Events in Google Tag Manager
Enhanced Ecommerce is certainly one of the finest reporting user interface features that Google Analytics has to offer. Enhanced Ecommerce, as the name…
What Are Google Shopping Smart Campaigns?
Smart Shopping takes machine learning to then next level with Google Shopping. It’s also 100% automated. In fact, standard Shopping campaign management…