Advertising

Google Ads

An online advertising platform developed by Google, where advertisers bid to display ads, services and product listings to web users.

Search Ads

Place ads on web pages that show results from search engine queries.

Display Ads

Reach people with display ads while they're browsing  websites, videos or their Gmail.

Remarketing

Target users effectively based on their previous internet behaviour.

Google Ads Advantages

Take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time.

  • Show your ads to people who are interested in your products and services
  • Reach people with specific demographic parameters
  • Choose geographic location and language of your customers
  • Control your costs
  • Measure results & campaign performance
  • Architecture
  • Research & Discovery
  • User Interface Design
  • Rapid Prototyping

Search Ads

Choose keywords related to your products or services and pay for clicks to reach customers searching for what you offer. Search ads are best when you want to capture customers intent.
Use this type of ad if you want to:

  • Get more calls to your business
  • Supplement organic traffic
  • Capture high-quality leads
  • Reach a nearby audience
  • Promote emergency products
  • Promote products with short sales cycle
  • Increase visits to your website

Dynamic Search Ads

Dynamic Search Ads (DSA) use your website content to target your ads and dynamically match headlines and landing pages. System can crawl your website to show on keywords with low search volume as well.
Use this type of ad if you want to:

  • Show content of your site to relevant search queries and users interests
  • Fill in the gaps of your keyword based campaigns
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Shopping Ads

Shopping ads show users a photo of your product along with a product name, price and store name. The photos give users a strong sense of the product you’re selling before they click the ad, which makes ads very effective and gives you more qualified leads.
Use this type of ad if you want to:

  • Sell your products effectively with good conversion rate
  • This is a must have type campaign for ecommerce

Display Ads

Display advertising appears on third-party websites and uses video, image, or text elements to market products or services. The display network works to create demand rather than answer demand and sell like the search network.
Use this type of ad if you want to:

  • Focus on brand awareness
  • Build awareness among those with passive intent
  • Create demand on your products or services
  • Intensify sale of products with longer sales cycle
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Remarketing

Use your data to re-engage people who have previously interacted with your brand or services on mobile or desktop. Show targeted ads to your past visitors as they  browsing the web, watching YouTube videos, using apps, or reading news sites on the Display Network.

The reason Remarketing, also known as retargeting, works very well is the fact that past site visitors are already familiar with your brand and are much more likely to become customers or complete other valuable actions on your site.
Use this type of ad if you want to:

  • Dramatically increase your conversion rates and ROI.

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