Marketing Automation

SALESmanago

Discover 10 unique capabilities of Sales Manago.#1 AI Marketing Automation Customer Data Platform with seamless omnichannel AI powered execution.

All In One

Integrates in one place customer data collected in different touch points such as: website / app behavior, transactions, loyalty program, CRM.

Omnichanel

Data is easily accessible to conduct targeted and personalized campaigns in all channels whether you wish to send a bulk campaign or trigger advanced workflow.

AI Predictions

Predictions on best communication channel, LTV, churn and purchase. Based on past activities the system will help you predict what is the best way to communicate with a customer.

Deep Behavioural Profiling

Tracking any interaction with a product

Thanks to deep behavioural profiling module you are able to monitor any interaction with the product on the product page such as:

  • Displaying and zooming images
  • Changing the amount of products
  • Adding products to cart
  • Reading customer reviews
  • Identify when user use product filters such as size, colour or availability in the specific offline store.

These product preferences can then be used in dynamic product recommendation engines making them even more accurate and effective.

Sending time relevant emails based on individual behaviour

The most effective campaigns are those sent with the right content to the right user in the right time and channel. Such campaigns can generate conversion rate even 5 times higher than standard ones.

Campaign delivery time personalization

SALESmanago knows the best hour and day to deliver the message so it won’t lost in the depths of the customer’s inbox between 15 other emails he won’t even read. Easily adjust the time delivery to each individual customers in mass campaigns with one click. Automation is all about taking immediate actions based on user behaviour. Customers who browse your store or buy your products can trigger complex workflows in which you program what messages sent and when according to their individual behaviour.

Dynamic Content

Personalizing website content in real-time

If you already know your website visitors why not make their search for products easier.

Personalized banners

Personalize promotional banners displayed on the main site so the visitors can see the offers they were previously interested in.

Dynamic & AI product recommendations

Simply implement product recommendation frames on the product page to show similar products from the same category or surprise your visitors with recommendations of products bought by other customers with similar preferences.

Automating Website Communication

Social proof notifications

Improve you sales process by making it more interactive. Show them more information on number customers who also browsed or bought the product the visitor is looking at with the usage of social proof widget.

Chat with AI recommendations

SALESmanago tracks customer activity in real time so you can immediately respond to customer behaviour for instance by displaying a chat conversation offering assistance in choosing a product while comparing offers.

Exit-intent campaigns

If a customer is leaving the page show an exit pop-up campaign with a discount for the product he was most interested in.

Recovering abandoned carts and retargeting 1-to-1 tailored products

Do you know that almost 70% of ecommerce cards are abandoned and 95% of visits in the store do not end in any conversion? Can you afford losing that many potential buyer? Using dynamic one-to-one product recommendations is a total game changer for many ecommerce marketers. When a potential buyer leaves your site without making the transaction send them an email containing products they browsed or left in the cart with propositions of similar products. Build workflows that use omnichannel remarketing to get the customer back on the website. You will be surprised how many carts you can save.

Automatic Customer Segmentation

Segmenting customers based on behaviour, transactions and value

Everyone knows that one size fits all approach in modern marketing is history. You don’t have to bother your customers anymore by sending them irrelevant offers. Automatic segmentation based on user behaviour will make it easier to send offers to contact who recently were interested in specific product category and who haven’t yet bought the product. It is the easiest way to personalize your newsletters and increase their open and click-through rates.

RFM Segmentation & Automation

Thanks to RFM Automation you are able to automatically segment your customers based on the recency of their last purchase. The frequency of past transactions and the money customer spends in your store. The system will send a different discount code to a high spending customer who hasn’t bought anything for 3 months than to a customer who buys only the least expensive goods.

AI Recommendation

Delivering AI products recommendations across all channels

And if you want to increase your average order value don’t hesitate to use recommendations based on AI that will perfectly work in upselling and cross-selling activities. SALESmanago Copernicus is an AI and machine learning recommendation engine that analyses the website traffic and transactions of all your customers in order to identify buying habits in your store. You can recommend items that other users bought together with product the customer has added to their cart. You want to recommend the best products from your new offer to a customer who hasn’t seen it. Recommend those products in an email based on purchases of other users whose profiles are similar to your customer.

AI Predictions

Predictions on best communication channel, LTV, churn and purchase. If you are not sure what is the best way to communicate with a customer the system will help you predict it based on past activities increasing your marketing effectiveness.

Predicting purchases and churning customers with AI

AI prediction module will indicate which customers are likely to buy soon and for which customers you should take actions to prevent from churning. SALESmanago will calculate for each individual contact its probability to end and churn and you can use this information to trigger automated workflows leading them to next purchase. You can also target your mass campaigns to entire segments of users based on their predictive behaviour.

Cross Channel Revenue Attribution

Measuring revenue across all campaigns and stages in the buying process

No matter if you send email, web push or use product recommendation frame on the website. SALESmanago will always provide you with data on the sales generated from each campaign. Thanks to unique cross-channel revenue attribution you will be able to track what visit sources participated in every stage of the buying process. With SALESmanago most advanced marketing actions are not black magic anymore.

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